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An e-commerce brand was struggling to scale its operations due to a lack of effective data-driven decision-making. While the business had strong product offerings, it faced challenges with targeting the right customers and optimizing its marketing efforts.
Our data analytics team worked with the brand to consolidate and analyze customer data. We developed advanced segmentation strategies, predictive analytics, and personalized marketing campaigns. Additionally, we improved their website’s user experience, enhancing conversion rates and customer retention.
With a targeted marketing strategy in place, the brand saw a 40% increase in conversion rates and a 35% growth in customer retention. The business also benefited from more efficient marketing spend, reducing cost-per-acquisition (CPA) by 20%. The data-driven approach enabled the company to scale operations without sacrificing customer satisfaction.
an E-Commerce Brand
Winberry Global
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